8.14.24 Update:
The School Board of Osceola County supports FHSAA Policy 9.9 in regards to Name, Image, and Likeness (NIL).
The purpose of this policy is to establish guidelines for the use of student-athletes name, image, and likeness. Student-athletes are prohibited from making any reference to and will not otherwise use or authorize others to use the uniforms, logos, mascots, insignia, or identifying marks of a member school, the FHSAA, the NFHS, and/or any FHSAA, NFHS, or member school event, game, or championship when engaging in any NIL activity. Student-athletes are prohibited from monetizing their Name, Image, and Likeness with the use of their school’s uniform, equipment, logo, name, proprietary patents, products, and/or copyrights associated with an FHSAA member school, NFHS, and/or school district, either in public, print, or social media platforms. Student-athletes may not endorse or promote any third-party entities, goods, or services during school-/district-sponsored activities or FHSAA activities. Student-athletes are prohibited from referring to FHSAA, NFHS, school, or school district accolades or championships for NIL activities for which they are compensated. Student-athletes are prohibited from engaging in any NIL activities involving the following categories of products and services: a) Adult entertainment products and services; b) Alcohol, tobacco, vaping, and nicotine products; c) Cannabis products; d) Controlled substances; e) Prescription pharmaceuticals; f) Gambling, including sports betting, the lottery, and betting in connection with video games, online games, and mobile devices; g) Weapons, firearms, and ammunition; h) Political or social activism; and i) NIL Collectives.
Students are prohibited from engaging in any NIL activity that disrupts the student-athlete or any other student/faculty’s school day.
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On June 4, 2024, the Florida High School Athletic Association’s (FHSAA) Board of Directors unanimously approved the revision of FHSAA Bylaw 9.9, Amateurism, to include Name, Image, and Likeness (NIL). However, please be aware that FHSAA Bylaw 9.9 Amateurism and Name, Image, and Likeness (NIL) is NOT implemented, until it is ratified by the State Board of Education. Specific directions for its implementation will be provided to school districts once the rule is ratified. Until then it is of the upmost importance to remind student athletes and families that FHSAA Bylaw 9.9 Amateurism, remains in effect (without any of the new NIL provisions).
The FHSAA and the district has been apprised that there may be a company seeking to collect money to provide NIL compensation to student-athletes The practice remains strictly prohibited by the current FHSAA Bylaw 9.9 Amateurism, which remains in effect. Violation of the current rule can result in sanctions including loss of amateur status.